Key Points
- Google engages in productive discussions with EU regulators regarding groundbreaking AI regulations: Google is actively developing tools to address the EU’s concerns, particularly regarding the distinction between human-generated and AI-generated content.
- Google emphasizes the need for responsible regulation and collaborates with governments worldwide: The company is actively working with governments in the EU, the United Kingdom, and other countries to establish appropriate regulatory frameworks for AI.
Google is engaging in constructive discussions with regulators in the European Union (EU) regarding the groundbreaking AI regulations in the bloc, according to Thomas Kurian, the head of Google’s cloud computing division. The company is actively developing tools to address concerns raised by the EU, such as the potential difficulty in distinguishing between content generated by humans and that produced by AI. Kurian emphasized the risks and capabilities of these technologies and expressed the company’s commitment to finding a way forward. Google has already introduced a “watermarking” solution to label AI-generated images and is exploring private sector-driven oversight of AI in anticipation of formal regulations.
One of the primary concerns of EU policymakers and regulators is the potential mass production of copyright-infringing content facilitated by generative AI models, which could harm artists and creators. The EU AI Act, recently approved by the European Parliament, includes provisions to ensure that generative AI tools comply with copyright laws in their training data. Google is actively collaborating with the EU government to address their concerns and provide tools that can identify content generated by AI models. Enforcing copyright becomes challenging if distinguishing between human and AI-generated content is not possible.
The competition to develop AI, especially generative AI capable of producing new content, has become a significant battleground in the global tech industry. While generative AI’s capabilities, from music lyrics to code generation, have impressed academics and businesses alike, concerns about job displacement, misinformation, and bias have also arisen. Some Google researchers and employees have expressed worries about the rapid pace of AI development. The company’s handling of AI and its alleged disregard for ethical considerations has led to criticism from former high-profile researchers, including Timnit Gebru and Geoffrey Hinton.
Google aims to demonstrate its willingness to embrace regulation and emphasizes the need for responsible regulation of powerful technologies like AI. Kurian stated that the company welcomes regulation and is actively working with governments in the EU, the United Kingdom, and other countries to ensure the responsible adoption of AI. While the UK has introduced AI principles for regulators to enforce, the US government, under President Joe Biden’s administration, has proposed frameworks for regulating AI. However, industry insiders express concerns about the slow pace of regulatory response to innovative technologies, leading companies to develop their own guardrails for AI instead of waiting for formal laws to be enacted.
About Alphabet
Alphabet Inc. (NASDAQ: GOOG) is a holding company, also the parent of Google. The Company’s segments include Google Services, Google Cloud, and Other Bets. The Google Services segment includes products and services such as ads, Android, Chrome, hardware, Google Maps, Google Play, Search, and YouTube. The Google Cloud segment includes infrastructure and platform services, collaboration tools, and other services for enterprise customers. The Other Bets segment includes earlier stage technologies that are further afield from its core Google business, and it includes the sale of health technology and Internet services. Its Google Cloud provides enterprise-ready cloud services, including Google Cloud Platform and Google Workspace. Google Cloud Platform provides technology in cybersecurity; data, analytics, artificial intelligence (AI), machine learning and infrastructure. The Company’s Google Workspace’s secure communication and collaboration tools, which include apps, such as Gmail, Docs, Drive, Calendar, Meet, and others. To learn more, visit abc.xyz
Credits: Photo by Christian Wiediger on Unsplash
